As an SEO & Digital Marketing consultant, I focus on generating digital business solutions that enable my clients to achieve their online goals.
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Semantic Search 101: Understanding the Basics for Better SEO
What is Semantic Search? Semantic search is the analysis of user behavior and identity data points that occur when using a search engine. This user behavior creates a network of relationships between words, grammatical rules, and entities. Search engines like Google, Bing, and Yandex rely on this network to understand the meaning of terms and…
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“Google to Retire Optimize in 2023: What Are Your Alternatives?”
Google has officially confirmed in January 2023 that Optimize, its tool for A/B experiments and personalizations, will cease to exist from September 30, 2023. This includes all versions (360 and standard). The features of Optimize and its low cost have been the main reasons why this tool has become very popular among small and medium-sized…
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Semantics in HTML5, what is it and why should you care?
To understand what semantics is in HTML we can start by reviewing the meaning of semantics: Semantics is the branch of linguistics and logic concerned with meaning. So, semantic HTML is using HTML markup to give meaning and better describe the type of content or function of the content inside the document. This extra layer…
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My top 5 SEO tools, 2020
SEO tools, there is an ever-growing list of different tools made specifically to help with SEO tasks and activities. From linkbuilding to on-page SEO content recommendations, today you can find a tool for every task in modern SEO. Some are free while others are pretty expensive, a lot of them have a hybrid model offering…